Affiliated to University of Mumbai
ISO 9001-2015 Certified Institute
NAAC Accredited with Grade "B" CGPA 2.41- First Cycle
(2024-2029)
F.Y.BMS BUSINESS ECO-I SEM-I
Chp- 1 Introduction to Business Economics-I
Chp- 8 Economies and Diseconomies of Scale
S.Y.BMS ADVERTISING SEM-III
CHAPTER - 1 INTRODUCTION TO ADVERTISING
CHAPTER - 2 STRATEGY AND PLANNING PROCESS IN ADVERTISNG
CHAPTER - 3 CREATIVITY IN ADVERTISING
CHAPTER - 4 BUDGET, EVALUATIO, CURRENT TRENDS & CAREERS IN ADVERTISING
S.Y.BMS CONSUMER BEHAVIOUR SEM-III
CHAPTER- 1 INTRODUCTION TO CONSUMER BEHAVIOUR
CHAPTER- 2 INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR
T.Y.BMS SERVICES MARKETING SEM-V
CHAPTER- 2 SERVICES MARKETING ENVIRONMENT
CHAPTER- 3 CONSUMER BEHAVIOUR AND POSITIONING A SERVICE
CHAPTER- 4 SERVICE MARKETING MIX
CHAPTER- 5 BRANDING OF SERVICES
CHAPTER- 6 MANAGING SERVICES QUALITY
CHAPTER- 7 SERVICE PRODUCTIVITY
CHAPTER- 8 DEMAND AND CAPACITY ALIGNMENT
CHAPTER- 9 INTERNATIONAL AND GLOBAL STRAREGIES IN SERVICE MARKETING